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Perplexity AI

Perplexity AI is a conversational search engine that utilizes large language models (LLMs) to answer user queries. Developed by Perplexity AI, Inc., a San Francisco-based company founded in August 2022, it generates responses by sourcing information from the web and cites links within its answers. Operating on a freemium model, the free version employs the company’s standalone LLM, while the paid version, Perplexity Pro, offers access to advanced models like GPT-4, Claude 3.5, Grok-2, Llama 3, and in-house Perplexity LLMs. As of the first quarter of 2024, Perplexity AI had reached 15 million monthly users.

Introduction

Perplexity AI is an AI-powered search engine designed to provide accurate and real-time answers to user queries. Unlike traditional search engines, Perplexity AI delivers concise conversational responses while citing multiple information sources.

Key Features
  • Description: Users can input queries in natural language, and Perplexity AI interprets them to provide relevant answers.
  • Use Case: Ideal for users seeking quick and straightforward information without using specific keywords.
  • Description: Supports multi-turn conversations, allowing users to ask follow-up questions and delve deeper into topics.
  • Use Case: Suitable for in-depth exploration of a subject.
3. Real-Time Information
  • Description: Extracts information from the latest web content to ensure up-to-date answers.
  • Use Case: Useful for users requiring timely updates on news or current events.
4. Focus Feature
  • Description: Provides a "Focus" button to help users narrow their queries to specific areas.
  • Use Case: Designed for users conducting specialized research.
5. Multi-Platform Support
  • Description: Accessible via web browsers and offers apps for Android, iOS, and Chrome.
  • Use Case: Enables seamless use across various devices.
Notable Features
1. Shopping Integration
  • Description: Offers a shopping center showcasing products related to user queries.
  • Use Case: Beneficial for users exploring product options and comparing features.
2. Snap to Shop
  • Description: A visual search tool where users can upload images to find related products.
  • Use Case: Useful for identifying items based on visual input.
3. Merchant Program
  • Description: Allows retailers to share product data, improving the accuracy of product recommendations.
  • Use Case: Helps merchants enhance product visibility and reach.
How It Works
  1. Input Query: Enter a query in the search bar using natural language.
  2. Receive Answer: Perplexity AI provides concise responses with cited sources.
  3. Refine Search: Use the "Focus" feature for more targeted queries.
  4. Continue Conversation: Ask follow-up questions for deeper insights.
Ideal Users
  • Students and Researchers: Quickly access academic references and detailed information.
  • Everyday Users: Simplify daily queries, including news and weather updates.
  • Shoppers: Explore product recommendations and purchase options.

Perplexity AI leverages advanced artificial intelligence to deliver accurate and concise answers, supporting multi-turn conversations and real-time updates. Its robust functionality makes it suitable for various search and research needs.

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